Author | CEO | Podcaster
Paul Shapiro is the Co-Founder and CEO of The Better Meat Co. and author of Clean Meat, focused on sustainable meat alternatives.
Paul Shapiro is the author of the Washington Post bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World (published by Simon & Schuster's Gallery Books in 2018, with an updated paperback edition in 2024). He's also the CEO of The Better Meat Co., a five-time TEDx speaker, the host of the Business for Good Podcast, and a long-time leader in food sustainability. He’s also been named as a Most Admired CEO by the Sacramento Business Journal.
The company Paul co-founded and runs, The Better Meat Co., uses fermentation to turn microbes into meat within hours, creating a far more sustainable and humane method of satisfying our “meat tooth” than raising and slaughtering animals for food.
He's been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food and agriculture sustainability. He’s also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to pop-sci publications like Scientific American to magazines like FORTUNE to academic journals.
Shapiro lives in Sacramento, California with his wife Toni Okamoto Shapiro, author and founder of Plant-Based on a Budget, and their very friendly pit bull Eddie. If seeing a cute dog with a gigantic box head being happy will improve your welfare, you’re invited to follow Eddie on Instagram.
About Paul Shapiro
The Business for Good Podcast
Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems. Whether it’s climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world’s greatest challenges are also exciting business opportunities.
On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.
Our guests include executives from companies you know, such as Whole Foods Market, McDonald’s, Beyond Meat, and Honest Tea. But we also focus heavily on early-stage startups that you haven’t heard of but are promising to revolutionize their respective industries with inventions they claim will solve dire crises.
If you’re interested in business or just want to create a better future for humanity and the rest of our planet, this twice-monthly podcast is a must-listen that will bring you another inspirational tale of entrepreneurial innovation every episode.
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