Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World (published by Simon & Schuster's Gallery Books in 2018). He's also the CEO and cofounder of The Better Meat Co., a four-time TEDx speaker, the co-host of the Business for Good Podcast, and a long-time leader in food sustainability.
Shapiro is a mainstream voice who's earned praise from many sides of the spectrum. For example, Peter Singer, author of Animal Liberation, calls him "a major force in the struggle to reduce farm animal suffering," while a McDonald's executive inducted Shapiro into his own NGO Hall of Fame. He wrote: "The common thread of the effective NGO leader is 'likeability.' ...What’s most common and effective in their work was their good nature and fun spirit. Paul Shapiro from the Humane Society of the United States exemplifies this. Even though we don’t agree on a fair amount, but because he’s affable — and no jerk! — we found common ground, getting rid of gestation stalls for sows and going cage-free for hens."
He's been interviewed by hundreds of news outlets from CNN to StarTalk Radio with Neil deGrasse Tyson as an authority on food sustainability issues, and has also published hundreds of articles in publications ranging from daily newspapers like the Washington Post to magazines like FORTUNE to academic journals.